8) Create a GTM Link Click Tracking Event
Google Analytics does a great job of tracking page views, but it doesn’t do a great job of telling you what your customer does whilst they are on that page. By using GTM events you can track specific elements of your webpage that you want the user to click on.
Tracking every single event on your website is a time-consuming task that can quickly overwhelm you with data and result in you gaining no actionable insights into your customers’ behavior. With this in mind, we are going to first create a list of events to track on your website – consisting of important events that you want your customers to click on.
In this guide, I am going to show you how to set up a GTM link click tracking event. It is then up to you to implement them in the places that would benefit you the most.
Link clicks that you might want to track are:
- CTA (call to action) button clicks
- Add to cart button clicks
- PDF download button clicks
This is a fairly complex process to explain in written words, so we have provided a video for you to follow in order to help you understand this process in the simplest way possible.
Let’s get started!
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