Step 5 of 13
In Progress

5) Set up a LinkedIn Insight Tag

LexisClick 12/06/2019

LinkedIn is becoming the go-to social media platform for professionals, with two professionals joining the platform every second between 2016-2018, which equates to 123 million new users in two years. To put this growth into context, twitter gained 9 million new users in the same time period.

Particularly if you are a B2B business, LinkedIn is going to be the main social media platform that your customers are actively using. By using the LinkedIn Insight tag you will have:

  • A deeper understanding of your audience
  • Be able to optimise your campaigns
  • You will be able to re-target to website visitors on LinkedIn

Integrating the LinkedIn Insight tag with your website is super easy, we are going to do this using Google Tag Manager that we set-up in module 1.

With all of that said, let’s get to it!

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