5) Set up a LinkedIn Insight Tag
LinkedIn is becoming the go-to social media platform for professionals, with two professionals joining the platform every second between 2016-2018, which equates to 123 million new users in two years. To put this growth into context, twitter gained 9 million new users in the same time period.
Particularly if you are a B2B business, LinkedIn is going to be the main social media platform that your customers are actively using. By using the LinkedIn Insight tag you will have:
- A deeper understanding of your audience
- Be able to optimise your campaigns
- You will be able to re-target to website visitors on LinkedIn
Integrating the LinkedIn Insight tag with your website is super easy, we are going to do this using Google Tag Manager that we set-up in module 1.
With all of that said, let’s get to it!
Create an account for access to the how-to guide in this module