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Analytics Accelerator

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0/13 Steps
  1. 1) Set up Google Tag Manager
  2. 2) Set up Google Analytics
  3. 3) Setting up Facebook Business Manager
  4. 4) Set up a Facebook Pixel
  5. 5) Set up a LinkedIn Insight Tag
  6. 6) Set up Google Ads Remarketing Audiences
  7. 7) Set up Google Search Console
  8. 8) Create a GTM Link Click Tracking Event
  9. 9) Create a GTM Form Submission Tracking Event
  10. 10) Create a custom Goal in Google Analytics
  11. 11) Create a custom Dashboard in Google Analytics
  12. 12) Set up HubSpot CRM
  13. 13) Update your Privacy Policy

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Analytics Accelerator 5) Set up a LinkedIn Insight Tag
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Step 5 of 13
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5) Set up a LinkedIn Insight Tag

LexisClick 12/06/2019

LinkedIn is becoming the go-to social media platform for professionals, with two professionals joining the platform every second between 2016-2018, which equates to 123 million new users in two years. To put this growth into context, twitter gained 9 million new users in the same time period.

Particularly if you are a B2B business, LinkedIn is going to be the main social media platform that your customers are actively using. By using the LinkedIn Insight tag you will have:

  • A deeper understanding of your audience
  • Be able to optimise your campaigns
  • You will be able to re-target to website visitors on LinkedIn

Integrating the LinkedIn Insight tag with your website is super easy, we are going to do this using Google Tag Manager that we set-up in module 1.

With all of that said, let’s get to it!

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