11) Create a custom Dashboard in Google Analytics
In the previous modules, you have learned how to implement tracking measures to collect key actions that are relevant to your website. All of that data is pretty useless to you unless you know how to make sense of it all. With so much data to trawl through in Google Analytics, it can be hard to visualise how all of these charts and numbers can help you improve your website.
In this module, we are going to walk through the process of creating a custom Google Analytics dashboard and also apply some strategic thinking so that you can create a dashboard containing all of the data relevant to your specific business goals.
There are three main sections that are going to make up our custom dashboard, these are:
- Traffic (Volume and sources) – [Aquisition / Audience]
- Micro conversions (Typically events such as clicking a CTA) – [Behavior]
- Macro conversions (Typically goals such as making a purchase or enquiry) – [Conversions]
If you log into Google Analytics, you will notice the menu on the left has the categories: “Acquisition, Audience, Behavior, and Conversions”. In this module, we will be pulling the most relevant data from these sections into a single dashboard, so you can see an overview of the most important metrics to your business in one dashboard.
Having these three sections will allow you to have an overview of the performance of your website, and give insight into potential friction points in your customer journey.
I am going to be using real data and goals that we use to track the success of this very course in this module. With all that said, let’s get to it!
Create an account for access to the how-to guide in this module