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Adwords management & marketing accelerator package

From: £499.00 Excl. Vat / month

This service is designed for a business who needs help to manage AdWords but also wants guidance and direction to make sure that they are doing the right things with all their marketing.

This includes

  • Management of your adwords
  • Set up reports to help run your business and give you a better insight into your marketing  with your marketing
  • Analyse those reports to figure out what is working and what is not
  • Create a prioritised list of things to do
  • Give you clear instruction to make those improvements
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Specs

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Description

Adwords management

  • We get the best results for your budget by
    • Choosing the right keywords
    • Running test to improve ad copy
    • Review quality score for each keyword, highlight issues and provide ideas/suggestions for you to change on your landing pages to improve your score
    • Review settings and plan the coming month to tell you what extra opportunities we have found and what investment they might require
  • Provide AdWords reporting on high-level metrics 

We follow a 4-week management process

  • Week one – Keywords
  • Week two – Ads
  • Week three – Quality score/landing pages
  • Week four – Settings & planning

 

Marketing accelerator

Monthly marketing review, improvement prioritisation and instructions

Each month we will review your Google analytics, Hotjar or Zoho Pagesense, Google Search Console and SEO ranking reports.

Following our expert team’s review of your website analytics we’ll prioritise improvements that you should make and provide instructions for the recommendations that we have prioritised for you.

The package is designed for websites running on WordPress, Hubspot, Shopify or BigCommerce, with a minimum of 100 users and a maximum of 10,000 users visiting the website each month.

If you have over 10,000 website users / month you can upgrade for an additional £200/10,000 monthly users.

The instructions that we provide will cover up to 10 hours of recommended work (per 10,000 website users). The instructions will be provided in a format so that anyone with a reasonable knowledge of managing your website platform can carry out the recommendations. Certain instructions may require more specialist knowledge or skill sets e.g. design skills or development skills. As part of your onboarding, we’ll understand your time and spend budget on website improvements each month so that we can provide instructions to match your budget.

The instructions that we provide will be in a format that someone in your team or an existing supplier can follow them (we will also provide pricing if you would like our team to carry out the recommendations for you).

This service will be supported by email and web chat based support where instructions need more detail adding to them to allow them to be actioned. The additional support will be provided by adding further detail to the instructions that we have provided to you.

 

Included in the package

  • Set-up of dashboard reports, that we’ll provide access to and refer to in our recommendations
  • Review and understanding or your onboarding questionnaire to understand your goals, ideal customer profile, priority products and services, key competitors
  • Tracking of search rankings for up to 50 keyphrases
  • Checking and improving the set-up of Google Analytics, Google Adwords conversion tracking, Google Audiences, Google Search Console, Google Tag Manager, Facebook Tracking Pixel, LinkedIn Insight Tag
  • Monthly analysis of your Google Analytics account (up to 10,000 monthly website users)
  • Monthly analysis of your Hotjar or Zoho Page Sense heatmaps and relevant screen recordings where required
  • Zoho Pagesense account for heatmaps and screen recordings, if you don’t have an existing Hotjar or Pagesense account that you are using
  • Monthly analysis of your Google Search Console account
  • Monthly review of your Google Search Ranking report
  • Prioritisation of improvement recommendations
  • Instructions (up to an estimated 10 hours of work) on the top priorities that we have identified and recommend that you make in the following month

Service and payment details

  • Monthly service with no minimum commitment, 30 days notice for cancellations
  • Service paid for in advance at month-end for the following month

 

 

Additional information